The internet is a wonderful marketing tool to showcase homes for sale. I read a statistic recently that 94% of home buyers begin their search on the internet. This provides a tremendous opportunity for us, as real estate professionals, to draw a much wider pool of prospective buyers to our listings. It follows that we would use this opportunity to showcase the homes we list in their best light.
So why do certain real estate agents, including some who have a large listing portfolio and many years of selling under their belts, do such a poor job of marketing their clients’ homes on the internet? Continue reading